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Monthly Archives: July 2017

Small Business Marketing Method

Small business email marketing is beneficial for all the business regardless of their size.

  • Email has a Larger Reach

Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was 3.9 billion. According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.

Furthermore, it can be said that email is the currency of the web. The reason is that whoever is online has an active email ID. Thus, there is no way better to than email to reach a wider range of customers. Email is growing at an exponential rate.

  • Creates Brand Awareness

When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

  • Cost Effective

What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email grows your list and contact database with each campaign sent or email list purchased.

  • Segmentation

With the help of small business email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.

  • Call to Action

Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

  • Easy to Track

It is easy to see where you are doing something wrong in email and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

  • Result Seen Immediately

When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

  • Easy To Create

To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

Influencer Marketing Works

Brands can attract retain customers on a long-term basis just by orienting their marketing activity around a bunch of people. Influencer marketing is the concept that the most powerful way to place a brand’s message before an interested viewer is through this word: TRUST.

How about you? Are you more likely to buy a product if it is recommended by a friend or from a video you see on YouTube as they are testing or trying a certain product? Rather than if it’s pushed in your face by a brand? Well, it will be sure yes, because we assume that our friend or the YouTuber has a good taste and does not choose cheap and less-quality products. Right?

According to a research, 92% of consumers trust recommendations from other people, even if they don’t know them personally. This is why 65 percent of brands are participating in this kind of strategy. Because the idea really works!

The strategy really works! It does increase your conversions by up to a factor of 10 and the best part of this strategy is that it is the gift that keeps on giving.

The fact that, 88 percent of promoters tell friends about the brands that sponsor them, and 72 percent share additional posts about their sponsors outside of any agreement that is in the environment of contractual.

Find the social media mavens who want to introduce your brand to their audiences, these people and/or promoters don’t have millions of followers, but they just need to be engaging your target consumers with a unique voice and a quality content they deliver good quality results, conversions and could drive sales and then your “Marketing Idea” will work!

Create Great First Impression

If there are some aspects of your industry/profession that are perceived negatively, the smart people address this subtly with their appearance. For example:
• Those involved in detail-intensive industries (accountancy, engineering, etc) can often be (unjustly) perceived as staid, impersonal and caring little for their appearance. So, it could be clever to show more style in their apparel.
• Those involved in the creative industries (architecture, advertising, etc) may be perceived by some as creative but lacking business acumen, so it may pay to dress less flamboyantly for those clients.

Above all, dress to show your respect of those you are meeting. In 2013, Apple were trying to set up deals with cable companies to access streaming content for its Apple TV product. The executive in charge of the negotiation, Eddy Cue, got this horrendously wrong in a meeting with Time Warner. Now, Eddy was obviously taking into account the client’s expectation with a representative of Apple – witness Steve Job’s standard garb of black T-shirt, jeans and sneakers. Eddy turned up in Hawaiian shirt, jeans and tennis shoes without socks. It looked like he had just dropped in on his way to a holiday. Needless to say, there was no deal.

Impression of Difference
To create a memorable first impression, you need a point of difference. This might be in your appearance, or it might be in what you say. Easy options for difference are:
• Your handshake (if appropriate). Firm (but not too firm!) dry and held for three seconds. If you feel comfortable you might employ your left hand to clasp the back of their hand to create the two-handed shake or touch them lightly on the right elbow as you shake.
• Your opening words. Be warm, clever (but not too clever) and avoid clichés.
• Pay them a sincere compliment. Everyone loves to be complimented and it takes such little effort to give one. If you feel uncomfortable complimenting their appearance, compliment the questions they ask (“What a clever question.” “You’re very perceptive”), their profession or organisation.
• The way you describe what you do. I will always remember the receptionist who was entitled ‘Director of First Impressions’.

Impression of Intent
First impressions are based on impression of your intent and, for most of us, this cannot be faked. My first impression of you is likely to be negative if I perceive that your intent is to:
• Sell me something
• Assess the potential value of a relationship with me
• Tell me how good you (or your company) are
• Get information out of me that you can later use

Sales Enablement


Part of why this strategy exists today is due to misaligned sales and marketing teams within B2B organizations. The traditional funnel where a lead is engaged through marketing and is handed over to a sales rep to close is ingrained in our minds. However, 65% of sales reps say they can’t find content to send to prospects. This is the most common complaint of sales teams.

This means either marketing is not sufficiently educating and ensuring lead qualification prior to the hand-off to sales or sales is not adequately leveraging existing marketing assets to continue educating and nurturing prospects into new customers. An aspect of sales enablement is identifying and assessing this breakdown and recommending ways to bridge the gap between the two teams to seamlessly engage prospects through the buyer journey from awareness to revenue.


While marketing is historically viewed as the owner of all B2B demand generation activities, it should be viewed as a shared onus between marketing and sales teams. Sales enablement builds on B2B demand generation by equipping sales with an equally-important role as marketing in generating and nurturing leads.

44% of sales reps give up after one follow-up, yet 80% of closed deals require 5 follow-up phone calls after the meeting. When sales teams have subpar lead follow-up times and an insufficient number of touches, much of marketing’s initial lead generation efforts are diminished. Sales enablement can help establish sales team standards of performance and service level agreements (SLAs) like reducing follow-up response times to increase conversion to close rates.