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Category Archives: Business

Content Marketing to Sell Online

First of all, when it comes to your content, you need to consistently deliver top-quality, valuable content to your readers. It is your content that enables you to build a relationship with the other person, which means that eventually, that person will trust you enough to want to buy what you are selling. This is where content marketing comes into it.

Content marketing is an amazing tool to help you sell your product(s) online. If you do it correctly, your content marketing materials will reach the other person in such a way that he or she will only consider you and your business to be the one from whom to buy.

The truth is that your ability to sell anything online stems from the content that you share with other people. If not for your content, you would not have any way of letting your online connections know about what you are selling and why it stands above the products and/or services of your competitors. Of course, as far as selling is concerned, it is much more difficult to sell a service than to sell a product.

On the other hand, the concept of selling using content marketing is the same whether you are selling a product or a service. The fact is that content has always been king, is king now, and will always be king.

Right about now, you may be asking exactly how you go about creating a selling strategy using content marketing materials. Well, there is an approach that will most likely work for you.

Online business and content marketing
When it comes to selling online, there are a few things that you want to accomplish. You want to:

Increase brand awareness.

Raise your ranking on the search engine results page (SERP)

Engage your readers more effectively

Increase your brand’s value through your content marketing materials

Increase your social reach through a large volume of top-quality content. If you achieve this, you will have a chance that your content will go viral.

Make it feel as though you are not selling. If you are actually teaching your readers what you know, they will walk away from your content with something extremely valuable.

The effective type of content to allow you to sell online
The answer to this is not the same for every person and for every business. The most appropriate type of content largely depends on the industry that you are in and your particular target audience. Some of the possible vehicles that you may want to consider using include online newsletters, white papers, short videos, graphic materials, etc. Now, you are at the point at which you need to consider what to do with the actual content.

Make your headlines highly effective: What you need to understand here is that you have exactly three seconds to capture the attention of your reader with your headline. If you can’t do it in that amount of time, the reader will move on to someone else’s content. Your headline should contain strong keywords or key phrases (although you will want to be careful about not over-stuffing the title with too many keywords or key phrases). If you don’t feel confident about your keywords and key phrases, you will want to do your homework so that you have a clear understanding about which keywords and key phrases work most effectively for your particular brand.

Using guest bloggers can be extremely beneficial: Using guest bloggers can be extremely effective because it adds interesting perspectives to the content that you have written and shared. Your readers will thank you for it. Of course, you should not surmise that your readers are more interested in what your guest bloggers are writing than in what you are writing. It is a value-added service that you are offering them. The more valuable, informative information you share with your readers, the more they will appreciate what you are doing for them.

Offline Marketing Strategies

First, you’ve already primed them for a higher price, so when you offer the lower price, they’re actually relieved and much more likely to say yes.

Second, in the back of their mind they’re thinking, “If s/he is using my business as a case study, that means s/he’s going to work extra hard to get good results.” Which makes perfect sense, because you wouldn’t want a case study that failed.

Third, you can use these case studies to bring in new clients. For example, let’s say you performed a service for a plumber. Now you can contact plumbers in other cities and show them the exact results you achieved in that first plumbing business. When they see these specific results, they are much more likely to sign on.

The same goes for any other service you provide to local businesses, professionals, coaching clients, etc.

Show them your ‘regular’ price, then offer the option of getting a reduced price in exchange for allowing you to use them as a case study.

One caveat: In the case of personal coaching (versus business coaching) you might want to change their name in your case study to protect your client’s privacy.

Market Start Up Creatively

Focus on Public Relations. While social media and web promotions hold high importance today, leaving the PR activities out of your marketing strategies can cost you bucks, especially if you are targeting masses in a developing county. For example, do not forget that unlike other countries, the number of regional newspapers is growing fast in India! And believe it or not, PR and external communications can help you gain the traction that you are looking for, especially if you are a start-up in search of an investor. For that, you do not need to hire a permanent PR professional. Rather, you can take help from a freelance PR executive to get your message out to journalists and media houses. You can also rely on PR agencies, but PR firms are usually costly. A freelance PR exec, thus, will not only cost you so much less, but will also ensure regular interactions with the market influencers. However, the key to success is not the PR executive; it’s the quality of message that you disseminate across media. Do not sell directly, if you are taking the organic path. Do promote your best proposition if you are opting for the inorganic ways of promotions. Basically, be creative when you plan for PR activities.

Leverage Resources Wisely for Marketing. If you think marketing is a cost center, then you are not alone. Hiring for a function, which costs you money may not sound lucrative, but it pays you back in the long run. You can actually convert marketing into a revenue center by being creative in terms of how you establish this crucial function. For example, as you are a start-up, you do not necessarily need to hire people for everything that you do. Work with freelancers or hire part-time employees. It works. However, working with freelancers could be challenging and frustrating at the same time. If you lack the patience of dealing with freelancers, then you can go for a part-time employee or can also look for a friend who can help you do the essential PR activities by yourself-only if you are running the show by yourself.

Boost Customer Retention

Show Loyalty to Your Users

When customers are buying from you, don’t you think you should offer some loyalty gifts to them so that they can enjoy their shopping even more? One such way of showing the love for your customers is to give them exclusive offers. It’s not like customers are always visiting your website. So, how are they going to know about the discounts and offers? You have to send them notifications in a tactful way. Things become even better when you send personalised notifications to your customers.

For an instance, you can offer your customers a special discount on their respective anniversaries or birthdays along with a good wish message. This is surprisingly a very effective way to boost the customer retention rate.

Use Social Media Platforms Tactfully

Technology is booming on each passing day and in today’s tech-savvy era, you are not unaware of the immense popularity of various social media platforms. People from different parts of the world are staying connected to each other through these social media platforms. Now, what you can do is to promote your brand tactfully on this huge platform reaching a vast audience at a time! If you properly use this, staying connected with your customers and interacting with them become smoother and efficient. More importantly, using such social connections along with easy integration of shareable things, your brand becomes popular among the friends of your customers. This is undoubtedly an impressive way to augment the conversion rates.

Communicate Efficiently

While communicating with your customers, be a bit careful so that it doesn’t sound like a “spam”! An effective way to communicate with your customers is – ‘push notification’. However, try to add a little bit flavour of personalisation with your notifications. Otherwise, users are simply going to ignore your push notifications thinking of it as a spam. Moreover, be a bit judicious about the time of sending push notifications.

Small Company Marketing Consultants

In order to accomplish short and long-term objectives you need to develop a meaningful marketing strategy and an integrated marketing communications plan and tactics. At its core, having a professional marketing program will improve a brand’s profitability and ROI. This task is often outsourced, frequently with a part-time Chief Marketing Officer.

The process starts with the outside consultant learning about the brand – its strengths and weaknesses, competition, distribution, business plan objectives, existing communication materials, employee involvement. During this learning period, the consultant also avails himself of any pertinent primary or secondary research. Most important, this period is also the time for establishing trust between the organization and the consultant.

While some tasks may be completed directly during this learning period, an outside professional would use this knowledge to prepare:

1. A marketing and marketing communications strategy, along with a positioning statement. The positioning statement is a succinct description of the core target audience to whom the brand is directed, and a compelling picture of how the marketer wants the audience to view the brand.

Sound simple? Take a minute and answer these four questions about your brand:

  • The target audience, in very specific detail?
  • The category in which the brand competes, and its relevance to customers?
  • The brand’s benefit and point of difference?
  • A reason for the customer to believe – the most compelling proof?

The positioning statement is the credo for the brand to live by. All marketing and marketing communications should flow from this positioning and be understood by all employees, agents, partners and management.

2. An integrated and holistic plan with tactical expressions – media programs; creative executions, including new and/or traditional advertising; public relations; content marketing (social media, articles, blogs, white papers, video); packaging; point of purchase; employee engagement; and, events.

The use of internal or external staff to create the above will be directed and evaluated by the consultant or, if necessary, specialists may be recommended.

3. Recommendations for primary or secondary research when clear cut answers don’t exist on specific subjects. Marketing depends on a complete understanding of the customers’ “wants and needs” as well as how they relate to your brand and competition. Not just what your staff thinks; rather, information. Facts beat opinion every time.

4. A procedure of measurement and evaluation of the objectives of the agreed upon plan, as well as the established objectives to be accomplished with each target audience and marketing communication task. Benchmarking and on-going analysis is key to successful marketing programs, allowing for change or refinement as you proceed.

5. A format for informing and discussing the reasoning behind the marketing planning, so that everyone in the organization understands why the specific strategies, plans and tactics were developed and implemented. The consultant becomes a “teacher” and the entire organization becomes brand advocates.

Marketing consultants have increasingly become members of the C-Suite because of today’s turbulent and rapidly changing environment.

What Talents Should A Marketing Consultant Have?

Look for a consultant, full or part-time, who is:

1. Willing to learn your business from the ground up and doesn’t have a “one size fits all” mentality;

2. An established professional, with extensive experience across industries and brands in B2B, B2C and nonprofit organizations, large and small. Expand your horizons and don’t settle for experience in only your niche or industry;

3. Media neutral and willing to embrace analytics to develop a variety of programs as well as to measure them. In today’s complicated marketplace, a consultant must understand new and traditional media, the difference between efficiency and effectiveness, “likes” vs. “sales”, the dangers of digital ad fraud, etc., etc.;

4. Apolitical and willing to tell it like it is, so candor will flourish in your relationship. Having your consultant free to demonstrate the discipline of marketing and marketing communications will build trust and a meaningful partnership;

5. Has an established network of marketing communications specialists who can be called in to provide solutions when necessary.

Boost Business With Promotional Tents

Promotional Tents Uses

Promotional tents can be used in a variety of ways and by various types of businesses. They can serve as an extension of your business, like for example a restaurant that creates a provisional seating space, where guests can dine. In addition, they are ideal for exhibits, corporate events and trade shows. You can also use them to put up a shop at farmer’s markets and local fairs, since they are easy to set-up and collapse.

If you regularly hold special sales events to persuade customers to visit your business, it may help to buy one. When you want to attract a big crowd, this can work to your advantage, since the presence of a tent often catches the attention of people.

Promotional Tents Benefits

Besides providing help in setting up a sales area at events outdoors, and allowing employees to be productive even if they are out of the office, there are more benefits that these structures could give. You can use them to market your brand and advertise special promos. You can maximize their use because they are sturdy and last long without fading.

These tents can serve as a private place where staff can converse with customers during outdoor events. They can protect you and your display from all kinds of weather conditions as well.

They can bring your business to the next level, in which your business is not only limited to your store or office. You can take these tents along to different outdoor events to let you connect to more customers. Every time you set up one, you give your business a marketing boost.

Selling for Small Businesses

Knowing your customers
This is one of the many selling tips that can work for your business. Instead of treating your customers as just income sources, you can indulge a little more and try to know them better. This can involve you giving them a form where they can state what their interests are and what they love best, especially when it comes to getting products and services.

By doing this, you will be in a position to know what to enhance in your store and what to bring to make sure that in future when they come, they will end up purchasing more since you will have all the things they like.

Cross selling
This involves offering your clients other relevant items to go with whatever purchase they have made. Managing to make your customer buy other items apart from the ones he or she has chosen can increase sales a great deal. However, make sure that you are not too pushy and only show the relevance of purchasing that extra item to suit the first one.

How you approach and treat your customers can make them end up purchasing more than they had planned to initially.

Get Partnership With PR Agency

To allow a PR agency to deliver the best results, work together to allow them to know about your brand in order to develop the most compelling story. With the knowledge of the ins and outs of your company, rest assure that your PR team will generate stories that accentuate your business. Achieve clarity by stating what you want your PR agency to deliver will neatly align PR practices with your business goals and intentions. Such clear lines of communication pave way for your PR agency to represent your company with the most suitable campaign. Most importantly, transparency is key to a trusting client-agency relationship that will unlock doors to an interesting PR campaign.

Clearly set forth project objectives that your PR agency can achieve at the end of a PR campaign. The often overlooked aspect of stating your aims to your PR team in black and white is a timeless tip for everyone. In the flow of work, the involvement of multiple parties may complicate the broth of your campaign. Hence, the best recipe to a successful PR campaign is to ensure regular updates and communication between you and your PR agency. That way, too many cooks cannot spoil the broth for they are working on the same (recipe) page.

Finally, providing open and honest feedback to your PR agency will facilitate an understanding that is crucial to your PR campaign. In this delicate dance of dealing with problems while maintaining amicable relations, heart-to-heart communication is a substantial step to smooth issues out. A proportionate amount of feedback reporting clarifies communication, thereby expediting your PR projects. Not only does honesty improves client-agency relationship by clearing the air, it also sheds light on ideas for your PR campaign. Such efficient work behaviour makes the most out of your partnership.

Small Business Marketing Method

Small business email marketing is beneficial for all the business regardless of their size.

  • Email has a Larger Reach

Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was 3.9 billion. According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.

Furthermore, it can be said that email is the currency of the web. The reason is that whoever is online has an active email ID. Thus, there is no way better to than email to reach a wider range of customers. Email is growing at an exponential rate.

  • Creates Brand Awareness

When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

  • Cost Effective

What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email grows your list and contact database with each campaign sent or email list purchased.

  • Segmentation

With the help of small business email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.

  • Call to Action

Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

  • Easy to Track

It is easy to see where you are doing something wrong in email and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

  • Result Seen Immediately

When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

  • Easy To Create

To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

Influencer Marketing Works

Brands can attract retain customers on a long-term basis just by orienting their marketing activity around a bunch of people. Influencer marketing is the concept that the most powerful way to place a brand’s message before an interested viewer is through this word: TRUST.

How about you? Are you more likely to buy a product if it is recommended by a friend or from a video you see on YouTube as they are testing or trying a certain product? Rather than if it’s pushed in your face by a brand? Well, it will be sure yes, because we assume that our friend or the YouTuber has a good taste and does not choose cheap and less-quality products. Right?

According to a research, 92% of consumers trust recommendations from other people, even if they don’t know them personally. This is why 65 percent of brands are participating in this kind of strategy. Because the idea really works!

The strategy really works! It does increase your conversions by up to a factor of 10 and the best part of this strategy is that it is the gift that keeps on giving.

The fact that, 88 percent of promoters tell friends about the brands that sponsor them, and 72 percent share additional posts about their sponsors outside of any agreement that is in the environment of contractual.

Find the social media mavens who want to introduce your brand to their audiences, these people and/or promoters don’t have millions of followers, but they just need to be engaging your target consumers with a unique voice and a quality content they deliver good quality results, conversions and could drive sales and then your “Marketing Idea” will work!