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Influencer Marketing Works

Brands can attract retain customers on a long-term basis just by orienting their marketing activity around a bunch of people. Influencer marketing is the concept that the most powerful way to place a brand’s message before an interested viewer is through this word: TRUST.

How about you? Are you more likely to buy a product if it is recommended by a friend or from a video you see on YouTube as they are testing or trying a certain product? Rather than if it’s pushed in your face by a brand? Well, it will be sure yes, because we assume that our friend or the YouTuber has a good taste and does not choose cheap and less-quality products. Right?

According to a research, 92% of consumers trust recommendations from other people, even if they don’t know them personally. This is why 65 percent of brands are participating in this kind of strategy. Because the idea really works!

The strategy really works! It does increase your conversions by up to a factor of 10 and the best part of this strategy is that it is the gift that keeps on giving.

The fact that, 88 percent of promoters tell friends about the brands that sponsor them, and 72 percent share additional posts about their sponsors outside of any agreement that is in the environment of contractual.

Find the social media mavens who want to introduce your brand to their audiences, these people and/or promoters don’t have millions of followers, but they just need to be engaging your target consumers with a unique voice and a quality content they deliver good quality results, conversions and could drive sales and then your “Marketing Idea” will work!