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Lead Generation Works

Content Syndication

Content syndication is done to convert people or influence people to buy a product or service. It is basically pushing your content to other channels to increase brand awareness and drive traffic back to your own site.

This can be done by partnering with other blogs to get them to post the piece, as well as news feeds. You must roughly establish the readership of the blog and then do progressive profiling to separate quality leads from others.

Lead generation services also use email to distribute your content to find leads. Email campaigns are targeted at specific leads, and are considered as the most effective mediums for generating quality leads.

Telemarketing

Telemarketing doesn’t have a great reputation in the consumer market, but it is usually viewed in a different light when it comes to business to business marketing. Here, they use firmographic data to better target leads.

The objective of telemarketing campaigns can differ, but they are all done with a specific aim. The scripts and processes associated with telemarketing programmes will differ.